Some references from our interim managers
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Marketing & Innovation Manager BNL, reporting to CEO Benelux
Defining the marketing strategy BNL for Primagaz within the different segments, Repositioning the brand with increased brand awareness, set up an innovation funnel, Revitalizing the cylinder segment: retail via multi-channel strategy, Lead increase/conversion management, Marketing as spider in the company web Empowering the marketing team. Created Primaservice as new department and a new future revenue pillar; launched LNG in the Belgian market (marketing & sales); created a team that has grown enormously in maturity within 2 years, Logistics and Purchase management, Customer service and aftersales optimization according lean processes, Guiding and changing workflow from the maintenance and assistance team. Major customers: Soudal, VPK Packaging, Burgo Ardennes, Texaco, Lukoil. Implementation (Project) manager BNL , reporting to CEO Benelux, Start up and implementation of 6 big BNL projects: segmentation BNL, align PSO to customer requirements, pricing and hedging strategies, rationalize the cylinder network, sales force efficiency, digital logistics, project charters and project management.